Sales - Strike While the Iron is Hot

"Strike while the iron is hot" is a saying that dates back to the 16th century. Picture a blacksmith with the tools of his trade — hammer, forge, and anvil — trying to craft a sword or a horseshoe. The metal won't bend until it is literally red hot. What happens if you try to hammer the iron when it's still cold? You can pound away for all you're worth, and barely make a dent. In the vocabulary of sales, this is called "presenting your solution too soon."