One of the more significant Web 2.0 trends in business this year has been the advent of the Web-based customer community, where groups of like-minded individuals focus around a brand or a set of product and services come together and interact online. Far from the cynical marketing ploy that it can sometimes seem, customer communities often sprout up on the initiative of passionate customers. Successful examples of this include XMFan around XM Radio, HDTalking for Harley-Davidson, and IKEAFANS on IKEA products.
Continue reading "Twelve best practices for online customer communities" »
Ross Dawson (2009) in Implementing Enterprise 2.0 identified 4 key benefits to an organisation of adopting Enterprise 2.0
- Productivity and Efficiency
- Staff Motivation and Employee Relations
- Knowledge Management
- Reputation Management
Continue reading "21 Enterprise 2.0 Success Stories" »
